Desteenation’s New Logo
Our fearless leader recently knocked our socks and shoes off when he unveiled his amazing revision to our Desteenation logo. Matt explained that he’s been mulling it over for months now, trying to refine our existing logo to make it better communicate what it is we do exactly.
“I landed on a derivative of the road-sign as a way to express that we are on a perpetual road trip. Our t-shirt-seeking expedition is our story, and now the logo helps express that more quickly—especially to fresh eyes. Anyway, this new logo lends itself to a cool t-shirt too…”
There is a ton of effort involved with a change of this magnitude: think store signage, marketing materials, tags, stickers, the list goes on and on. So, expect to see this bad boy rolling out in a slow, metered fashion over the next few months. The t-shirt will be available sooner than later. Stay tuned.
