“Head makai and turn right at Yama’s,” is something you’re bound to hear from a local giving directions. In a town so steeped in fishing tradition, it’s no wonder this renowned Kailua bait and tackle shop has become a landmark despite having closed its doors years ago. For over forty years, Yama’s boasted the widest selection of fishing tackle and the most knowledgeable service in Hawaii, and as towns grow and times change, we’re proud to honor the memory of this beloved Kona institution.